Intro

Location

History

Cataloging/Shipping

Family Members

 

Other Projects:

Laura Sample

Kallie Ambrose

Gossler Farms Nursery

 

Intro

Most people recognize the Gossler Farms Nursery for its beauty. It would be hard not to with the many striking plants that surround the acreage. One can often get overwhelmed with the amazing array of different colors. Outstanding as colors may be, an aspect that often gets overlooked is the history and tradition of the nursery.

The Gossler family has developed the property in east Springfield, Oregon into one of the finest plant 

reserves in the world. Along with the three family members that run it, almost 20,000 plants are housed on the farm. This will cover 4 aspects of the nursery: Location, History, Shipping, and Family.

Location

The Gossler Farm spans about 7 acres. The entire Gossler property, which includes land on both sides of the McKenzie River, is 150 acres total. This beautiful landscape is found nestled between the Cascade Mountain Range and the Siuslaw National Forest. The nursery lies on the southern end of the Willamette Valley. The area is a climate which allows a great deal of rainfall during late fall through spring. The temperature is mild enough to allow the growth of a wide variety of plants.

History

In 1948 the Gosslers bought a parcel of land on Weaver Road which is located in Springfield, Oregon. This land was first developed into a farm with mint, sweet corn, and cattle. While harvesting these crops the Gosslers also started a hobby of collecting flowering plants. The first to be planted was perhaps a large Magnolia lilifora that was planted by what is now the office building. Its was planted in 1952, and by the '60's the Gosslers had become very interested in rhododendrons and magnolias.

Shortly after, they met the founders of the Rhododendron Society and the Magnolia Society. Along with meeting these people, they also met Jane Platt. Platt was the owner and caretaker of a famous garden of woody plants in the Portland area. After seeing Jane's garden the Gosslers came to the realization that they, too, could make a business out of selling plants. Platt in her generosity, was an instrumental part of the foundation of what would become the Gossler Farms Nursery. Her knowledge, as well as her gifts of seedlings and cuttings, helped get the nursery up and running. "The Platts were among the very first customers at the young nursery, and soon plants were traveling back and forth between the Platt and Gossler gardens" (Horticulture 58). Platt and the Gosslers would often take trips overseas to Holland and other European countries to bring back new plants.

Cataloging/Shipping

After becoming established locally, the Gosslers decided it was time to venture outward. In 1972, Gosslers Farms Nursery put out its first catalog that would be made available to outside states and countries. Hundreds upon hundreds of different plants can be found in these catalogs.

Once the Gossler's had the business up and running, then came the problem of how to market and ship the plants to other states as well as other countries. Plants come in three different sizes: 1 gallon are from 6" to 18", 2 gallons are from 18" to 24", and 3 gallons are from 24" to 36". The Gosslers know the correct variety of their plants because they use cultivares or known varieties rather than seedlings. All plants that are listed in the catalog have been in the nursery for at least one season. The Gosslers try to list only plants that they have a quantity of at least 10 plants. 

The Gosslers make sure that plants in the catalog are     "the finest, most adaptable plants" (Catalog 35). Every plant has been in an evaluation process either the Gossler's or another nursery. A buyer knows that when they purchase a plant it has been tested and found to have more beauty, foliage, fruit, and heartiness than any other variety tested. Prices are kept as low as possible so that everyone has a chance to enjoy the plants.

Shipping occurs from the months of October through December and then again from February to May. The Gosslers ship plants during the dormant stage of the plants lives. Watching the weather has become a big part of the shipping process. Shipping at the appropriate times is critical for the customer.

Family Members

The jobs of each member of the family play an important role in keeping the nursery running. Between the three members, Roger, Majory, and Eric, the work and major tasks are taken care of. Additional staff is also hired to help with smaller and less skilled jobs.

Roger is the main man when it comes to taking care of plants. He oversees much of the growing, planting, and potting that are in the garden are taken care of by Roger. He also holds the responsibility of preparing plants to be shipped. Fertilizing and cleaning each of the plants in all eight shade houses is also part of Roger's job.

Roger is usually the one who works with the staff that has been hired to take care of little jobs. These other employees will fertilize, clean, sweep, and rake areas throughout the nursery. Roger is a unique boss in that he is working alongside his employees instead of just overseeing. This makes the job much more enjoyable and rewarding.

Roger will also take care of the May tour that comes to visit the Gossler Nursery. He takes the group around the grounds showing what the nursery has to offer. Any questions a person might have, Roger is on hand to answer. Roger has become so knowledgeable that he does lectures for various plant groups throughout the year.

Marjory, who is Roger and Eric's mother, does much of her work in the office. She keeps track of all the orders, books, payroll, and paperwork that the nursery accumulates. Marj, as most people call her, also runs many of the nursery's errands. When she is not outside or running an errand, Marj is busy answering the phones. Most of the nursery's order are via phone. She will take the order and give it to Roger to get ready to be shipped. In Marg's spare time she enjoys golfing. According to some she has become very good and has even placed in local tournaments.

Eric, who is Marj's son and Roger's younger brother, does most of the maintenance and heavy work at the nursery. His jobs include tearing plants out of the garden, doing the construction work, and the hauling of waste. He just recently completed the siding on the horse arena on the northeast corner of the nursery. If a person was to it the nursery they would find Eric is generally on the tractor.

On the tractor with him is his son Pierce who is up for a ride at any time. Eric and his wife Dawn have been watching their little son grow up for almost two years now.

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Austin Hill & Cory Dixon

Gossler Farms Nursery

Thurston High School

May 19, 2000

 

Project in its entirity available at

The Springfeld Museum

590 Main St.

Springfield, OR 97477

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